Ingredient Transparency

Every ingredient.
Every reason.

We document every active we use — what it is, where it comes from, how it works, and why it belongs in your formula. No proprietary blends. No hidden formulations. Full transparency.

Most Versatile for Indian Skin

Niacinamide

Also known as: Vitamin B3, Nicotinamide
Concentration in our formula10%
SolubilityWater-soluble
StabilityHigh — stable across pH 4–7
SourceSynthetic (pharmaceutical grade)
Found inAdvanced Radiance Face Serum, Invisible Shield Sunscreen

What it does

  • Inhibits melanosome transfer — directly reduces hyperpigmentation and dark spots
  • Reduces sebum excretion rate by up to 52% (clinically measured)
  • Increases ceramide and fatty acid synthesis — strengthens skin barrier
  • Reduces TEWL (transepidermal water loss) by 24% in clinical studies
  • Anti-inflammatory — reduces redness, acne inflammation and post-acne marks
  • Improves skin elasticity — mild anti-ageing benefit

Why Indian skin specifically benefits

Indian skin types (Fitzpatrick III–V) are disproportionately affected by hyperpigmentation and excess sebum in tropical climates. Niacinamide addresses both simultaneously — making it the single highest-value active for the Indian skincare context.

Superior Bioavailability

Bio-Fermented Vitamin C

Fermented Ascorbic Acid Derivative
Concentration5%
ProcessControlled microbial fermentation
Stability vs L-AA3× more stable
Irritation riskSignificantly lower than L-Ascorbic Acid
Found inAdvanced Radiance Face Serum

What it does

  • Inhibits tyrosinase — the enzyme that synthesises melanin
  • Neutralises UV and pollution-generated free radicals
  • Stimulates collagen synthesis — plumps fine lines
  • Brightens overall skin tone, reduces yellow-dullness on Indian skin

Why bio-fermented over standard Vitamin C

L-Ascorbic Acid is unstable (oxidises on contact, turns orange, becomes inactive), irritating at effective concentrations (15–20%), and poorly absorbed by intact skin. Bio-fermentation creates a more skin-compatible molecule that penetrates efficiently at just 5% — with no irritation, no instability and longer shelf life. Especially beneficial for sensitive Indian skin that reacts poorly to acidic pH of standard Vitamin C formulas.

Timed-Release Delivery

Encapsulated Retinol

Liposomal Vitamin A / Retinol 0.3%
Concentration0.3%
Delivery systemLiposomal encapsulation
Release profile6–8 hour timed release
Irritation vs standard retinol80% lower
Found inAdvanced Radiance Face Serum

What it does

  • Accelerates epidermal cell turnover — pushes pigmented cells to surface, revealing fresh skin
  • Stimulates collagen and elastin synthesis — reduces fine lines
  • Normalises keratinisation — reduces blackheads and skin texture irregularities
  • Reduces post-acne marks over 6–8 weeks of consistent use

Why encapsulation is essential for Indian skin

Standard retinol causes retinoid dermatitis — redness, peeling, flaking — that is significantly worse in Indian skin tones due to higher melanocyte reactivity. Irritation itself triggers post-inflammatory hyperpigmentation, reversing retinol's benefits. Encapsulation releases retinol gradually, preventing the irritation spike entirely while delivering the full therapeutic benefit.

Barrier Foundation

Ceramide Complex

Ceramide-1, Ceramide-3, Ceramide-6
Types usedCeramide-1 (EOS), Ceramide-3 (NP), Ceramide-6 (AP)
Purity gradeClinical — pharmaceutical standard
Found inFace Wash, Face Serum, Sunscreen

What it does

  • Ceramide-1 (EOS): long-chain ceramide essential for lamellar body formation in outer barrier
  • Ceramide-3 (NP): most abundant ceramide in stratum corneum — primary moisture retention function
  • Ceramide-6 (AP): regulates desquamation (natural skin shedding) and barrier homeostasis
  • Together: reduce TEWL by up to 40%, block PM2.5 penetration, restore compromised barrier within 72 hours
Anti-Inflammatory Powerhouse

Centella Asiatica

Cica / Gotu Kola / Tiger Grass
Key compoundsAsiaticoside, Madecassoside, Asiatic acid
OriginAsian botanical — India, Korea, Sri Lanka
Found inPurifying Botanical Face Wash

What it does

  • Reduces acne inflammation through COX-2 inhibition
  • Accelerates wound healing — clinically validated for post-acne mark resolution
  • Stimulates collagen synthesis through fibroblast activation
  • Calms sensitised, humidity-stressed and sunburned Indian skin
  • Antioxidant protection against UV-generated free radicals
Multi-Depth Hydration

Hyaluronic Acid

Sodium Hyaluronate — 3 molecular weights
Molecular weightsHigh (500–1800 kDa), Medium (50–300 kDa), Low (5–50 kDa)
Water bindingHolds 1000× its weight in water
Found inFace Serum, Face Wash, Sunscreen

Why 3 molecular weights matter

High molecular weight HA sits on the skin surface — immediate hydration film, smooths texture. Medium MW penetrates the outer stratum corneum — sustained hydration. Low MW reaches deeper viable epidermis — cellular hydration and plumping. Single-weight HA hydrates only superficially. Naturiq Elite's 3-weight system hydrates all three layers simultaneously for lasting results even in dry-season Indian conditions (October–March in North India).

Ingredient Questions. Answered honestly.

What is niacinamide and what does it do for Indian skin?

Niacinamide (Vitamin B3) at 10% inhibits melanosome transfer (reduces pigmentation), regulates sebum production by 52%, strengthens the ceramide barrier and reduces inflammation. It is the single most versatile active for Indian skin concerns — addressing hyperpigmentation, oily skin and acne simultaneously without irritation.

Is retinol safe for Indian skin? What concentration is recommended?

Yes. 0.3% Encapsulated Retinol in a liposomal carrier is safe and highly effective for Indian skin. Encapsulation releases retinol gradually over 6–8 hours — eliminating the irritation and post-inflammatory hyperpigmentation risk that standard retinol poses for darker Indian skin tones. Always use SPF 50+ daily when using retinol.

What is bio-fermented Vitamin C and is it better than L-Ascorbic Acid?

Bio-Fermented Vitamin C is produced through controlled microbial fermentation, creating smaller, more stable, more skin-compatible molecules than standard L-Ascorbic Acid. At 5% bio-fermented concentration, efficacy matches or exceeds 15% L-Ascorbic Acid — with no instability, no oxidation and no irritation. Especially beneficial for sensitive Indian skin that reacts poorly to acidic pH.

What are ceramides and why does Indian skin need them?

Ceramides are lipid molecules forming 50% of the skin's outer barrier. Indian skin loses ceramides daily through alkaline soap use (still common in India), UV exposure, PM2.5 pollution and over-cleansing. Ceramide-1, -3, -6 complex restores barrier integrity within 72 hours — reducing moisture loss by 40%, blocking pollutant entry and calming reactive skin.